Full article: http://www.mysuburbanlife.com/villapark/sports/x2050099697/Staying-on-the-ball-Golfers-look-for-an-edge-in-their-hydration
By Kathryn Rem
Suburban Life Publications
Wed Jul 16, 2008, 10:30 AM CDT
Jon Mason was looking for a beverage that would increase his focus, stamina and energy while playing golf. He couldn’t find one to his liking, so he quit his real estate career and developed SwingJuice.
Now on the market for two years, SwingJuice is a hybrid energy drink, what Mason calls “a combination sports and energy drink. It’s a natural product. We’re in Whole Foods now, trying to cater toward a more healthful consumer.”
SwingJuice is one of hundreds of energy and sports drinks — a $3 billion industry — that promise to boost the performance of golfers and other athletes.
Each is concocted with a unique blend of ingredients that commonly include caffeine (for alertness), taurine (for fatigued muscles), B vitamins (to convert sugar into energy), sodium (for hydration), gingko biloba (for concentration), ginseng (to boost energy), glucuronolactone (to increase feelings of well-being), L-Carnitine (to increase metabolism), niacin (to ease anxiety), antioxidants (for body recovery) and/or some form of sugar.
“Golf is a funny sport in that the slightest component can help or hurt your game,” said Mason, president of Lincoln, R.I.-based SwingJuice. “Golfers are looking for an edge, something that’s healthful but at the same time tastes good.”
SwingJuice contains gingko biloba, ginseng, taurine, caffeine, niacin, vitamin D and B vitamins.
Another drink geared specifically toward golfers is 418 Energy, which claims to increase energy, improve focus and provide pain relief.
“Eighty percent of golfers play with some sort of inflammation and pain,” said Jim Keenan, marketing director for Scottsdale, Ariz.-based 418 Energy. “They can take this instead of pain relievers.”
The product is a performance drink, he said.
“Every golfer has a shot or two they would like to take back. This drink helps with that. They’re not tiring on the back round and they’re not playing with pain. They get an extra boost without the crash and burn,” said Keenan.
Ingredients in 418 Energy include caffeine, taurine, glucuronolactone, L-Carnitine, cat’s claw (to lessen inflammation) and bacopa monniera (to increase concentration).
When it comes to choosing an energy or sports drink, Sara Lopinski, clinical dietitian at the Center for Living at St. John’s Hospital, recommends giving thought to why you want one.
“If hydration is the goal, water is always the best choice, but an electrolyte-replacement beverage, such as Gatorade, could be appropriate in situations where an athlete might be sweating heavily,” she said.
“Some sport drinks are loaded with caffeine, which might not be the best choice due to the diuretic effect. Other drinks claim the addition of vitamins and minerals. An athlete is not going to develop a nutrient deficiency following an athletic event, so this would be an expensive way to obtain added nutrients when a person could just take a regular daily multivitamin mineral supplement,” Lopinski added.
Nonetheless, a curious golfer may want to spend a few bucks to test one of the drinks. It just may put a zing in the old swing.
Saturday, December 13, 2008
Swing Juice mention
http://www.lasvegasweekly.com/news/2008/jun/19/pep-talk/
If you think life was tough in the old days, when housewives prepared dinner using manual can openers instead of microwave ovens, when teens rode bikes to school instead of SUVs, when changing TV channels required a hike across the living room, consider this: Not only did the hearty folk of yesteryear have to endure such hardships, they did so without the benefit of energy drinks!
MoreSwing Juice
MamaJuana
Malava RelaxToday, of course, it’s all but impossible to get through the rigors of the day without a steady dose of caffeine, glucose, taurine, and assorted B vitamins sprinting through your circulatory system. According to industry estimates, chronically sapped Americans currently drink $5 billion worth of the stuff a year, and that figure is expected to double by 2010.
If you enjoy golf but find the strenuous golf-cart steering that golf requires too exhausting to make it through a full round, Swing Juice, an energy drink designed specifically for duffers, may put a little Tiger-like swagger in your stroke. If you enjoy sex but lack the strength to pry open your bottle of Viagra with sufficient vigor, there’s MamaJuana, an energy drink that claims to improve sexual performance. You can buy energy drinks that sound vaguely wholesome (Dasani Refresh and Revive, Cranergy Energy Juice Drink, Brain Toniq), energy drinks that sound emphatically unhealthy (Cocaine, Blow, Fyxx, Venom), and even an energy drink for your skin (Shower Shock Body Wash, a palmful of which contains as much caffeine as a six-pack of Coca-Cola and presumably more cleansing power). If you find yourself so neurologically enhanced on Red Bull or one of its hundreds of competitors that alcohol and Oxycontin are no longer enough to bring you down gracefully, you can utilize self-described “anti-energy drinks” like Malava Relax and Drank to achieve sustained serenity in hyper-efficient fashion.
And once these liquid brain Swiffers help you achieve quiet mind, take a moment to ponder the mystery of why, in our highly automated, convenience-oriented world, where it’s so easy to do nothing at all that people routinely pay strangers to make them to do sit-ups, we’re so perpetually tired. Compared to our forefathers, who had to slaughter a cow, chop wood for a fire, and invent ketchup just to eat a hamburger, we should have energy to burn—and yet we can’t even traverse the drive-thru lane at Jack in the Box without cracking another can of Spike Shotgun.
What’s especially perplexing is why the nation’s teens are so exhausted. According to a 2007 study conducted by the Chicago-based market research company Mintel, they’re twice as likely as adults to qualify as regular energy drink consumers. Meanwhile, SAT scores, teen pregnancy rates, and teen crime have all been declining in recent years—so if they’re not using their extra energy to study harder, have more sex, or prey more viciously upon their elders, where is all their surplus vigor being expended? Is playing World of Warcraft for hours on end really that enervating?
On a similar note, what impact are energy drinks having on American culture? Have you noticed grocery store lines moving any faster in recent years? Do you spend less time waiting for doctors, post office workers, waiters and auto mechanics than you did a decade ago, or more? Thanks to products like Swing Juice and MamaJuana, we may boast the world’s most efficient golfers and lovers, but life in general seems pretty much the same as it did before the energy drink craze took hold.
On some level, however, energy drinks must provide some value, because consumers aren’t spending $5 billion a year just to guzzle sticky chemical swill that tastes like off-brand cough syrup. And, indeed, who can deny the 350 milligrams of Schedule II metaphor they pack into every shiny, neon-hued can?
In our not-too-distant dystopian future, when our gas-starved cars are useless, and a Big Mac costs $100, and the government no longer pipes potable water into your kitchen but you find yourself wading through the globally warmed Pacific Ocean just to get from your bedroom to your garage, it is going to take Olympic levels of strength and stamina just to survive everyday life. In such an environment, a simple pause that refreshes won’t cut it. Even a Starbucks Grande won’t cut it. But high-tech, nutritionally weaponized blends of caffeine, glucuronolactone, inositol, taurine, l-carnatine, and guarana, all packaged in shiny, colorful cans that look like designer artillery shells? Equipped with such potent provisions, hope lightly fizzes eternal.
If you think life was tough in the old days, when housewives prepared dinner using manual can openers instead of microwave ovens, when teens rode bikes to school instead of SUVs, when changing TV channels required a hike across the living room, consider this: Not only did the hearty folk of yesteryear have to endure such hardships, they did so without the benefit of energy drinks!
MoreSwing Juice
MamaJuana
Malava RelaxToday, of course, it’s all but impossible to get through the rigors of the day without a steady dose of caffeine, glucose, taurine, and assorted B vitamins sprinting through your circulatory system. According to industry estimates, chronically sapped Americans currently drink $5 billion worth of the stuff a year, and that figure is expected to double by 2010.
If you enjoy golf but find the strenuous golf-cart steering that golf requires too exhausting to make it through a full round, Swing Juice, an energy drink designed specifically for duffers, may put a little Tiger-like swagger in your stroke. If you enjoy sex but lack the strength to pry open your bottle of Viagra with sufficient vigor, there’s MamaJuana, an energy drink that claims to improve sexual performance. You can buy energy drinks that sound vaguely wholesome (Dasani Refresh and Revive, Cranergy Energy Juice Drink, Brain Toniq), energy drinks that sound emphatically unhealthy (Cocaine, Blow, Fyxx, Venom), and even an energy drink for your skin (Shower Shock Body Wash, a palmful of which contains as much caffeine as a six-pack of Coca-Cola and presumably more cleansing power). If you find yourself so neurologically enhanced on Red Bull or one of its hundreds of competitors that alcohol and Oxycontin are no longer enough to bring you down gracefully, you can utilize self-described “anti-energy drinks” like Malava Relax and Drank to achieve sustained serenity in hyper-efficient fashion.
And once these liquid brain Swiffers help you achieve quiet mind, take a moment to ponder the mystery of why, in our highly automated, convenience-oriented world, where it’s so easy to do nothing at all that people routinely pay strangers to make them to do sit-ups, we’re so perpetually tired. Compared to our forefathers, who had to slaughter a cow, chop wood for a fire, and invent ketchup just to eat a hamburger, we should have energy to burn—and yet we can’t even traverse the drive-thru lane at Jack in the Box without cracking another can of Spike Shotgun.
What’s especially perplexing is why the nation’s teens are so exhausted. According to a 2007 study conducted by the Chicago-based market research company Mintel, they’re twice as likely as adults to qualify as regular energy drink consumers. Meanwhile, SAT scores, teen pregnancy rates, and teen crime have all been declining in recent years—so if they’re not using their extra energy to study harder, have more sex, or prey more viciously upon their elders, where is all their surplus vigor being expended? Is playing World of Warcraft for hours on end really that enervating?
On a similar note, what impact are energy drinks having on American culture? Have you noticed grocery store lines moving any faster in recent years? Do you spend less time waiting for doctors, post office workers, waiters and auto mechanics than you did a decade ago, or more? Thanks to products like Swing Juice and MamaJuana, we may boast the world’s most efficient golfers and lovers, but life in general seems pretty much the same as it did before the energy drink craze took hold.
On some level, however, energy drinks must provide some value, because consumers aren’t spending $5 billion a year just to guzzle sticky chemical swill that tastes like off-brand cough syrup. And, indeed, who can deny the 350 milligrams of Schedule II metaphor they pack into every shiny, neon-hued can?
In our not-too-distant dystopian future, when our gas-starved cars are useless, and a Big Mac costs $100, and the government no longer pipes potable water into your kitchen but you find yourself wading through the globally warmed Pacific Ocean just to get from your bedroom to your garage, it is going to take Olympic levels of strength and stamina just to survive everyday life. In such an environment, a simple pause that refreshes won’t cut it. Even a Starbucks Grande won’t cut it. But high-tech, nutritionally weaponized blends of caffeine, glucuronolactone, inositol, taurine, l-carnatine, and guarana, all packaged in shiny, colorful cans that look like designer artillery shells? Equipped with such potent provisions, hope lightly fizzes eternal.
New England Based Beverage Available at Regional Supermarket Chains
Lincoln, RI (PRWEB) -- Swing Juice Hybrid Energy Drink is "swinging" into the summer season with increased distribution across the region. The product is now available at Whole Foods Markets, Dave's Marketplace stores, Sandy's Fine Food Emporium and Roche Bros. Supermarkets in Rhode Island and Massachusetts. All available outlets to purchase the product can be found at http://www.SwingJuice.com and available for order online.
Swing Juice is a great tasting hybrid energy drink designed with a specific blend of ingredients to help with an athlete's focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy drinks and sports drinks by containing less caffeine, less sugar, no preservatives and no sodium.
Swing Juice was first introduced at the American Express Luxury Summit at Kiawah Island, SC. It officially launched at the PGA Fall Expo in Las Vegas and was voted on as one of the Hottest New Products at the show. It was also featured as the Premium Golf Energy Drink on the course for several professional golf events, including the Sony Open in Hawaii, Turtle Bay Championship and the SBS Open. Swing Juice has also been featured at hospitality venues during the Men's and Women's U.S. Open golf tournaments . Sales of Swing Juice Hybrid Energy Drink directly help the environment by donating a portion of it's proceeds to the Environmental Institute for Golf, http://www.EIFG.org, which helps fund environmental programs. The Institute is the philanthropic arm of the the Golf Course Superintendents of America, http://www.GCSAA.org.
Swing Juice is a great tasting hybrid energy drink designed with a specific blend of ingredients to help with an athlete's focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy drinks and sports drinks by containing less caffeine, less sugar, no preservatives and no sodium.
Swing Juice was first introduced at the American Express Luxury Summit at Kiawah Island, SC. It officially launched at the PGA Fall Expo in Las Vegas and was voted on as one of the Hottest New Products at the show. It was also featured as the Premium Golf Energy Drink on the course for several professional golf events, including the Sony Open in Hawaii, Turtle Bay Championship and the SBS Open. Swing Juice has also been featured at hospitality venues during the Men's and Women's U.S. Open golf tournaments . Sales of Swing Juice Hybrid Energy Drink directly help the environment by donating a portion of it's proceeds to the Environmental Institute for Golf, http://www.EIFG.org, which helps fund environmental programs. The Institute is the philanthropic arm of the the Golf Course Superintendents of America, http://www.GCSAA.org.
Swing Juice Energy Drink review
Full review here:
http://energy-drink-ratings.blogspot.com/2007/04/swing-juice-fruit-punch-energy-drink.html
Active Ingredients:Caffine, Taurine, B-Vitamins, Ginseng, Gingko Biloba
Taste Rating:8.5
Kick Rating:7.5
Final Judgment Rating:8.0
Energy Drink Ratings Explained
Swing Juice Fruit Punch Energy Drink Review
Swing Juice promotes itself as a hybrid energy drink that was developed by an avid golfer to help improve concentration, stamina and energy. Great I already have one thing in common with Swing Juice as I am an avid golfer. But is this going to help improve my golf game? Not sure on that but I can definitely use the help on my short game and maybe Swing Juice Fruit Punch energy drink is what's going to help? Either way the concept is cool as it looks like the drink is specifically promoted towards the golf market.
Swing Juice Fruit Punch Energy Drink Review: Taste
My first drink of Swing Juice Fruit Punch seemed oddly familiar. I could not figure it out at first but then it hit me. It tastes eerily similar to a fruit punch Gatorade which makes sense since they are promoting Swing Juice as a hybrid energy drink. So it is not as sweet as normal energy drinks which is a good thing when sports are involved. Swing Juice even quenches your thirst like a Gatorade. I cracked this open on the 9th hole and nursed it through the 15th hole and it kept me quite refreshed, even in 80 degree weather. Taste Rating 8.5
Swing Juice Fruit Punch Energy Drink Review: Kick
Well the main energy ingredients seem to be caffeine (50 milligrams in 16 ounces), B-Vitamins, Taurine and Ginseng. While there is not a huge energy rush from Swing Juice it is probably the last thing you want when golfing. Golfing takes concentration and focus, the last thing you want is 300 milligrams of caffeine making you all jittery. That being said, the kick was perfect for what Swing Juice was designed for. It kept me focus and energized with out giving me jitters or a sugar crash. Kick Rating 7.5
Swing Juice Fruit Punch Energy Drink Review: Final Judgment
Great hybrid energy drink! Taste is refreshing and the kick is perfect for a long day of golf. Even though I did not shoot better than average for the round when I had swing juice, I definitely felt more energized and focused. I think the solution to my golf game will require more than an energy drink (can you say extensive golf lessons!). Final Judgment 8.0
http://energy-drink-ratings.blogspot.com/2007/04/swing-juice-fruit-punch-energy-drink.html
Active Ingredients:Caffine, Taurine, B-Vitamins, Ginseng, Gingko Biloba
Taste Rating:8.5
Kick Rating:7.5
Final Judgment Rating:8.0
Energy Drink Ratings Explained
Swing Juice Fruit Punch Energy Drink Review
Swing Juice promotes itself as a hybrid energy drink that was developed by an avid golfer to help improve concentration, stamina and energy. Great I already have one thing in common with Swing Juice as I am an avid golfer. But is this going to help improve my golf game? Not sure on that but I can definitely use the help on my short game and maybe Swing Juice Fruit Punch energy drink is what's going to help? Either way the concept is cool as it looks like the drink is specifically promoted towards the golf market.
Swing Juice Fruit Punch Energy Drink Review: Taste
My first drink of Swing Juice Fruit Punch seemed oddly familiar. I could not figure it out at first but then it hit me. It tastes eerily similar to a fruit punch Gatorade which makes sense since they are promoting Swing Juice as a hybrid energy drink. So it is not as sweet as normal energy drinks which is a good thing when sports are involved. Swing Juice even quenches your thirst like a Gatorade. I cracked this open on the 9th hole and nursed it through the 15th hole and it kept me quite refreshed, even in 80 degree weather. Taste Rating 8.5
Swing Juice Fruit Punch Energy Drink Review: Kick
Well the main energy ingredients seem to be caffeine (50 milligrams in 16 ounces), B-Vitamins, Taurine and Ginseng. While there is not a huge energy rush from Swing Juice it is probably the last thing you want when golfing. Golfing takes concentration and focus, the last thing you want is 300 milligrams of caffeine making you all jittery. That being said, the kick was perfect for what Swing Juice was designed for. It kept me focus and energized with out giving me jitters or a sugar crash. Kick Rating 7.5
Swing Juice Fruit Punch Energy Drink Review: Final Judgment
Great hybrid energy drink! Taste is refreshing and the kick is perfect for a long day of golf. Even though I did not shoot better than average for the round when I had swing juice, I definitely felt more energized and focused. I think the solution to my golf game will require more than an energy drink (can you say extensive golf lessons!). Final Judgment 8.0
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